Frequently asked questions about route optimization, web mapping, aerial imagery, API licensing, and more.
A carrier route is a postal delivery path used by the U.S. Postal Service to organize mail distribution. A carrier route map shows the boundaries of each delivery route, useful for direct mail campaigns, service territory planning, or demographic analysis. Businesses often overlay carrier routes with customer data in GIS mapping software to improve targeting. OnTerra's web mapping and routing services can help create customized carrier route maps for marketing or logistics planning.
A truck journey planner is a routing tool designed specifically for commercial vehicles. Unlike standard navigation apps, it factors in truck dimensions, weight restrictions, toll costs, and hazardous material regulations — helping fleets avoid delays or fines. OnTerra offers solutions like RouteSavvy and truck routing APIs that help businesses plan efficient and legally compliant routes.
A truck routing API is a programming interface that integrates truck-specific route calculations into software applications. Logistics companies, delivery firms, and fleet managers use truck routing APIs to ensure drivers follow legal and efficient routes. OnTerra provides truck routing APIs — including RouteSavvy API and RouteSavvy API PLUS — helping businesses embed truck routing capabilities into their own systems.
Yes. Bing Maps satellite photos provide high-resolution imagery that can be embedded into applications or used for analysis. Developers access Bing Maps satellite imagery through Bing Maps API keys. If your business needs licensed use of this data, OnTerra can help you obtain the correct Bing Maps license and integrate satellite imagery into your applications. Note: Bing Maps will be fully discontinued in June 2028 — OnTerra can also offer alternative satellite and aerial imagery options including HERE Technologies and our own MapSavvy Web Map Service.
The best route mapping software depends on your specific business needs. Small fleets typically look for tools that are affordable, easy to use, and can optimize multiple stops quickly. RouteSavvy is purpose-built for businesses that need to cut mileage, fuel, and labor costs without the complexity or high cost of enterprise fleet systems. It supports unlimited stops, truck-safe routing, GPS tracking, and exports directly to drivers' smartphones.
All four platforms use transaction-based pricing — you pay per map view, geocoding request, or routing call. Google Maps tends to be the most expensive for high-usage applications. Bing Maps and HERE Technologies are generally more affordable for small to mid-sized businesses. Azure Maps pricing is competitive for organizations in the Microsoft ecosystem. OnTerra is an authorized HERE Technologies reseller and Bing Maps reseller, and can help companies understand pricing tiers and select the right license for their usage volume.
Bing Maps API pricing is based on transaction volume — geocoding requests, routing calculations, and map tile loads each count as transactions. OnTerra's base Bing Maps for Enterprise license starts at $999/year for 40,000 transactions, with overages billed at $0.025/transaction. Volume discount tiers are available for higher-usage organizations. OnTerra helps estimate usage and purchase the right license to avoid overpaying.
HERE Technologies pricing is generally competitive with Bing Maps and Azure Maps, and significantly less expensive than Google Maps for large-scale applications. As an authorized HERE reseller, OnTerra can provision per-user and per-asset licensing models — flat-rate plans not available through public developer access — which can be substantially more cost-effective than metered transaction pricing as your application grows.
A HERE Technologies API key is a unique credential that allows developers to use HERE location services in their applications. While HERE offers public developer access through their portal, commercial applications typically require a licensed key. OnTerra helps businesses acquire properly licensed HERE API keys — correctly configured for their use case and usage type — including access to licensing models not available through HERE's public developer portal.
Last mile delivery route optimization improves the efficiency of the final delivery leg from a distribution hub to the customer. It's critical because the last mile often accounts for up to 50% of total delivery costs. Route optimization software like RouteSavvy and route optimization APIs help reduce fuel, labor, and time costs while improving on-time delivery rates and customer satisfaction.
Microsoft Azure Maps is a cloud-based mapping service providing APIs for routing, traffic, geocoding, spatial analysis, and map rendering. It is the designated successor to Bing Maps for Enterprise and is deeply integrated with Microsoft Azure cloud infrastructure — making it ideal for organizations already in the Azure ecosystem. OnTerra can help companies evaluate Azure Maps licensing alongside HERE Technologies options to find the most cost-effective solution for their specific usage.